We are delighted to invite you to participate in this PR Awards to celebrate the most outstanding, inspired, and successful campaigns, individuals, and companies in World Media Network Industry.

The PR Awards are for those that are defining thinking and driving the public relations industry forward. If you believe you have a success story to celebrate, this is your chance for recognition by the industry’s leading PR luminaries. We look forward to another truly competitive year and uncovering work that’s creative and inspirational. In our commitment to delivering an awards program that showcases the industry’s best and brightest, we invite entries from across the region that illustrate the best strategies and achievements that have been transforming businesses and brands. As always, the judging will be led by leading professionals from the in-house ranks and senior agency executives. This precious award ceremony is an opportunity for you to shine the spotlight on your work and celebrate your achievements with the leading communicators and agencies worldwide.

Agency, Department, Team, Individual, and Innovation Categories

(25A) Public Relations Agency of the Year

(25B) Enter one or more of these categories if you wish to recognize everyone who works at your PR agency, regardless of their function, location, seniority, or position.

(25C) Communications Department of the Year

(25D) Communications Team of the Year

(25E) Communications, Investor Relations, or PR Executive of the Year

(25F) Communications Professional of the Year

(25G) PR Innovation of the Year

(25H) Communications or PR Campaign/Program of the Year


(25I) Arts & Entertainment:

campaigns/programs undertaken to promote or raise awareness of an artistic or entertainment endeavour, event, or program.

(25J) Brand/Reputation Management:

Campaigns/programs designed to enhance, promote, or improve an organization’s reputation with its publics or key elements of its publics.

(25K) Communications Research:

Recognizing research conducted for the development of business/ communication strategies.

(25L) Community Engagement:

Recognizing campaigns that helped to engage or activate a community in some specific way.

(25M) Community Relations:

campaigns/programs that aim to improve relations with communities in which the sponsoring organization has an interest, need, or opportunity.

(25N) Consumer PR for an Existing Product:

Campaigns/programs/activities around a consumer product.

(25 O) Consumer PR for an Existing Service:

Campaigns/programs/activities around a consumer service.

(25P) Corporate Communications:

campaigns/programs that enhance a company’s overall reputation through corporate communications.

(25Q) Corporate Responsibility:

Campaigns/programs demonstrating excellence in corporate social responsibility.

(25R) Crisis Communications Online:

For excellence in the use of social media during a crisis.

(25S) Crisis Management:

Recognizing excellent communications management during a crisis.

(25T) Digital Media Relations:

For PR campaigns showing creativity in its use of social media.

(25 U) Environmental:

campaigns/programs focused on an environmental issue with substantial results for society.

(25 V)   Events & Observances:

campaigns/programs that generate awareness of or document commemorations, observances, openings, celebrations, and other types of events.

(25W) Financial Services & Investor Relations:

For the use of PR for a financial product or service or in investor relations.

(25 X) Food & Beverage:

For a PR campaign to promote a new or existing food or beverage.

(25 Y) Gaming & Virtual Reality:

For a PR campaign that launched a gaming or VR industry development. C24. Global Issues: Campaigns/programs that demonstrate effective global communications implemented in at least two countries.

(25Z) Healthcare:

Campaign/programs in the healthcare sector, including business-to-business and consumer campaigns.

(25 A1) Influencer Management:

For a PR campaign that made use of identified influencers beyond traditional media.

(25A2) Integration of Traditional and New Media:

For the creative integration of traditional and social media in a PR campaign.

(25A3) Internal Communications:

campaigns/programs undertaken to inform or educate an internal audience, such as employees or members. a. At organizations with up to 100 employees b. At organizations with 100 or more employees

(25A4) Issues Management:

campaigns/programs undertaken to deal with issues that could extraordinarily affect ongoing business strategy.

(25A5) Low Budget (under ¤8500/USD $…..):

Campaigns/programs that cost no more than ¤8500/USD $…….. to plan and implement.

(25A6) Marketing—Business to Business:

campaigns/programs designed to introduce new products or promote existing products or services to a business audience.

(25A7) Marketing—Consumer Products:

campaigns/programs designed to introduce new products or promote existing products to a consumer audience.

(25A8) Marketing—Consumer Services:

Campaigns/programs designed to introduce new services or promote existing services to a consumer audience.

(25A9) Media Relations:

recognizing effective traditional media relations in a PR campaign.

(25A10) Multicultural:

campaigns/programs specifically targeted to a cultural group.

(25A11) New Product or Service Launch:

campaigns/programs undertaken to introduce a new product or service to the marketplace.

(25A12) Non-Profit/Charity:

Campaigns/programs that communicate the mission or activities of non-profit or charitable organizations.

(25A13) Public Affairs:

campaigns/programs specifically designed to influence public policy and/or affect legislation, regulations, political activities, or candidacies.

(25A14) Public Service:

campaigns/programs that advance public understanding of societal issues, problems, or concerns.

(25A15) Social Media Focused:

campaigns/programs designed to be implemented primarily through online social media.

(25A16) Sponsorship:

campaigns/programs that promote or create awareness of sponsorship of an event or activity.

(25A17) Sport:

For a PR campaign to promote a sport for itself or to a community.

(25A18) Technology:

Campaign/programs in the technology sector, including business-to-business and consumer campaigns.

(25A19)   Travel & Tourism:

campaigns/programs designed to advance the interests of clients in the transport, travel, hotel, or tourism industries.